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COVID-19 And Pharma Paid Search: How Should SEM Marketers Optimize Amid The Changing Landscape?

Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider needs and stay competitive in the search auction?”[...]

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