Month: October 2020
How Exactly Can Small Businesses Survive The Next COVID-19 Phase?
COVID-19’s reach is limitless, and its economic impact is depressing. The world is fully aware of technological advancement, and IT institutions also offer the right way to deal with it.
]\mbus, Ohio, has been helping small and medium-scale businesses survive these challenging times, it is admiring to see how companies are normalizing steadily.
The market is slowly reopening, and the challenge of survival is the biggest concern among business holders. Here, a big question arises, how to refocus opportunities that were lost due to the crisis. There is nothing to worry about; Digitalization has the perfect answer to such queries. For that, let us move to the past,
A survey conducted in 2015 showed that 82% of the executives agreed on a need to transform the workforce towards digital, yet only 23% had devised and implemented the strategy.
But there has been a historic implementation of digital assets that were never imagined previously as of the current scenario. In fact, the outbreak has brought a structural change, including customer preference towards digital. Data shows that it took eight weeks to get such a transformation.
Digital Needs Website Support and Maintenance
Today, business owners are facing overwhelming challenges as they have been thrown into unchartered waters. Evolving needs rigorous planning. Going digital offers an open platform where opportunities knock on the door. Also remember, these are testing times, and one may never rise in a matter of days.
Like every cloud has a silver lining, the digital platform is full of possibilities. Your website serves your business purpose, and you can directly target your business with just a few clicks. The website’s colorful icons and taskbar weather the storm once your website comes live; that is the first step towards success.
Meanwhile, websites are your digital store, and they are free of cost. From takeaway service to e-commerce, a digital marketing agency in Columbus, Ohio, helps businesses get an overall outlook to survive the phase. This include
Being as flexible as possible Providing more value Understanding the impact on each client Considering clients as per target Strategic planning for development
Need For Website Updates And Maintenance
Even when there is an economic slowdown, technology is on a constant shift. Perhaps, website updates and maintenance are crucial if you want it to run at full capacity. A well-maintained website ensures secure performance, thereby increasing the number of visitors. Such an increase boost traffic, thereby garnering sales.
Search engines regularly update their system; therefore, you would never want your business to stay behind. It is seen most of the time that small and medium business lags due to flawed website updates and maintenance. But, a well qualified digital marketing team can help you survive and fight off such challenges.
Moves Digital Marketing Suggest for Small Business Owners
While businesses are cash-strapped, a digital marketing agency in Columbus, Ohio, has an easy way out. Here are some strategic ways your business can rise amid the pandemic.
Connecting Social Media to Website The coronavirus pandemic has affected small business owners, but it has equally allowed businesses to embrace digital technology. Connecting a website to social media page is one of the astute measures to bring business engagement. Social media is the best way to promote goods and services directly to the audience.
Financial Facts: A recent research was undertaken to show that about 25 percent of the respondents to the US Census Bureau’s Small Business Pulse Survey stated they were substantially using online platforms to advertise goods and services.
Financial Facts: A recent research was undertaken to show that about 25 percent of the respondents to the US Census Bureau’s Small Business Pulse Survey stated they were substantially using online platforms to advertise goods and services.
Reaching Customers in Social Feeds
Social media marketing and email marketing help companies grab clients back to the website. There are specific proven policies you need to harness that cite the customer towards purchase. The three exclusive areas for rapid growth includes
Identification Elimination Implementation
Small and medium business owners must identify the most valuable products or services. The second process includes the elimination of everything else, and the last step comprises proper implementation. For instance, If a restaurant’s burger offers a more robust gross profit margin than everything else, it is time to eliminate other services and focus on the burger’s sales.
Keeping Engaged with Customers
Running a business is not as it used to be before. Your customers rely on your service, and you need to keep them updated regarding the company. Fortunately, your social media will do it for you, provided you hire an experienced team.
You don’t build a business, you build people, and then people build the business.
Zig Ziglar
Survival needs a very high spirit, and when you have a digital marketing team by your side, they can turn all the difficult situations into possibilities. Connecting business to people is what technology offers, but the emotional and psychological connection is what experts build.
Tips on Learning English
When you begin to learn a new language, whether it is English or any other language, you start with the basics – vocabulary, sentence structure, and grammar. As you get better and better, however, you begin to realize that some words don’t really have a translation in the other language, or that when you say them properly, the translation is somewhat indirect.
For example, in American marketing, it is common to use the phrase “Get the inside scoop.” However, in Spanish, there is no short phrase that communicates this same idea – that you would find out knowledge that is generally limited to a small, insider group.
Learning a second language doesn’t just allow you to communicate – it gives you insight into a new culture. It’s not just about the words, but the underlying sentiment, because sometimes language is as much about what you don’t say, as what you do say.
In America, writing is generally very direct and to the point. Short sentence structure is preferred, as well as simple wording. For non-native English speakers from countries like India & Mexico, this can be very difficult, as they are generally used to writing in longer sentences, to be polite and avoid offending anyone.
However, writing for a British audience can be very different, as the British are more likely to use longer, more complicated sentence structures than Americans. British English can often be more polite and flowery than American English. In Britain, there is a higher emphasis on general good manners and saving face than there is in America, and thus, things that you would hear used commonly in the USA could be construed as rude in the UK. In the UK, sometimes Malaysians and Chinese have an issue with coming off as rude because much like Americans, they generally write and speak in a more direct manner.
Thus, directly translating what you would say in your native language or country, can sometimes get you into trouble in another language. Language is a window into another culture, and to truly ensure that you’re getting your point across in the right manner, it is critical to ensure that you understand the culture of the language you’re writing in, or that you get your content or materials reviewed by a professional, native English speaker. That’s why we created English Edits.
Interested in reading more about what you should & shouldn’t say in English? Real Simple posted an article of 18 common phrases you shouldn’t use in conversation, especially in the USA. You can find it here.
And let us know in the comments – what things are taboo in your native language or culture?
Jayme Self is a professional marketer and editor, and the founder of English Edits, where they review and edit documents to ensure that your written materials show off the same polished, professional image you show in person. English Edits publishes new blog posts three times a week with tips & tricks for improving your written English & avoiding mistakes and embarrassment. You can find their blog at www.englishedits.com/blog.