One thing that keeps businesses afloat other than finances and performance is successful and on-point marketing and branding strategies. Nothing speaks louder than the presence of a company’s brand in places where potential customers can find it. The same applies to the company’s official stationery used in business communications.
What is a Letterhead?
It is where professional letterheads come in. As apparent by the name, letterheads are integral to the company’s official medium of communication. A professional letterhead is supposed to have the company’s logo, name, address, and main contact information.
Since it is part of an official stationery item, letterhead is the first thing business contacts note during communication. In addition to being a formal part of business communication, any company’s official letterhead is also a door to potential business alliances.
When sending out networking letters or giving feedback to various business partners, official letterheads containing all the critical information about a company can open new doors to communication. It is also considered the most prestigious product for a company and is only strictly used for official communication.
Importance of Letterhead
Designing a new letterhead for a company or changing its previous one is a big deal for any management. A lot of thought goes into choosing the best design service and carefully finalizing a design. The letterhead is one of the most important physical representations of the brand. It imparts the first impression of your company on the potential business partners or customers.
Hence, a letterhead must look professional and catchy. If there is any lacking in this regard, other businesses or customers might not take your company seriously. Hiring a professional letterhead design service is as important as hiring a brand manager for your company, as it is a matter of building your brand identity.
Choosing A Letterhead Designing Service for Your Company
Even with a tight budget and low branding funds, businesses prefer not to go for cheap website design companies. The reason behind not hiring cheap website design services is to suffer short-term with regards to budget than long-term suffering of revising the design multiple times and losing potential clients over it.
With such cheap services come tons of corrective feedback to improve the website while suffering daily technical glitches. Hence, hiring a well-sought-after and reviewed letterhead designing service for your company is also of utmost importance. A catchy letterhead that seamlessly gives the information it is supposed to give is relatively easy to create if you hire the right design company.
Before finalizing an impressive and delivering letterhead design service, let us review some points you need to consider.
It is an era of digitized everything wherein nothing goes undocumented. Therefore, the first thing you need to do while searching for the best letterhead design service for your company is to ask shortlisted design companies for their portfolios. It helps a great deal in getting a clearer picture of whether the company’s ideas and designs align with your company’s vision or goals.
Viewing prospective design services portfolios also helps get a sneak peek at what you should expect from the design service. Well-established design companies with impressive portfolios offer to view theirs during the initial communication – which is also a good sign.
2. Previous Clients’ Testimonials
Another great way to land at the best letterhead design company for your business is to check what their previous clients say about them. You can start by viewing ratings or feedback from their business clients and gaining some surety that your choice is good.
3. Clear and Timely Communication
Another significant thing to remember when looking for the best letterhead design service is to observe how they communicate. Timely and clear communication is the key. Good and reliable design services should have excellent communication skills so that everything discussed after a session should be expressed in the design.
For instance, information simplicity and clarity are the key points for impressive letterhead designs. Jumbled-up information at the corner of the paper with ambiguous fonts and irregular designs will end up in the trash. Impressive letterhead designs entail concise information with intelligent placement of the company’s logo and name.
4. Openness to New Ideas
Individual designers or companies stuck in the olden days and not adapting to the new emerging brand image trends might be best overlooked. Openness to new ideas while incorporating professionalism is the key to the best letterhead design.
Top Qualities of an Impressive Letterhead
One of the most crucial qualities of a letterhead is its simplicity. A letterhead is a professional office stationery item used in formal communication. Thus, complex designs with gaudy color combinations that do not give a professional touch are not considered impressive. A letterhead should do what it is supposed to do – be a part of a formal delivery system reflecting your brand identity.
2. Legally sound
Another important thing is to check with your local regulations about designing business stationery. According to the laws in the UK, it is compulsory to include the following information on your letterhead:
- Company’s name
- Company’s registered address
- Company’s official number
- The part of the UK where your company operates
Though including your company’s logo is not a legal requirement in the UK, professionals highly recommend it. Other than that, your letterhead must also contain your company’s email address and website. Along with the global trends, companies now include their social media handles in their leatherheads. It helps people to reach out to them via social media or at least follow them on various platforms.
3. Consistent with the brand identity
Sticking to your company’s brand identity and aligning your letterhead designs is always good. It ensures the flow of your official business communication channels and means. For instance, using different color schemes or designs than your company’s brand identity will confuse your business partners and customers.
Therefore, going with the same font, typography, colors, and designs ensures the recognizability of your company.
4. Designed with a suitable software
While there might be many pre-designed templates of letterheads on Microsoft Word, impressive letterhead designs are impossible to create on MS Word. It is best to use digital design software that lets you use high-resolution graphics with the best text layout.
Here are some recommended software:
- Adobe InDesign
- Adobe Illustrator
5. Adaptable to various uses
Gone are the times when letterheads were exclusively printed in large stacks to be used when needed. Nowadays, companies prefer going paperless and adopt email as the main communication medium.
So, an imperative quality of an impressive letterhead design is that it is adaptable to email or print on paper. It is wise to leave wide margins on the sides as some office printers do not print till the end or corner. Use designs that look well in digitized versions as well so that communication via email also effectively uses the design.
Have you ever noticed the difference between receiving a letter on plain paper and a catchy letterhead? The difference is real, as the letterhead attracts more attention by giving out information about the said company in the most professional manner, immediately raising its integrity.
An impressive letterhead design is an awesome brand engagement opportunity that companies should take advantage of.